Dispute Resolution

A marketing company is seeking compensation from its IT support provider, claiming that the supplier did not respond adequately to a computer system outage. This resulted in a prolonged downtime, impacting the marketing company's ability to meet contractual obligations with its clients and causing the company to suffer losses and expenses.

The supplier argues that factors beyond their control caused the outage; therefore, they are not liable for any breach of contract. To resolve the claim without resorting to legal proceedings, the supplier suggests alternative dispute resolution (ADR). However, the marketing company has not responded to the written request for ADR.

What is the likely impact of failing to respond to the request to engage in ADR if proceedings become necessary?

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